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Every creator in the Scrye pool gets one, drafted from their connected Instagram or TikTok and the profile they check and edit. Brands open it from a shortlist you appear on. You can also make a link and send it to anyone, with or without your rate, and turn it off whenever you like. The creator below, the numbers and the posts are all invented.

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Media kitSydneyInstagram

Hannah Liu

@sample.profile

“Sydney food, told slowly and from the kitchen out.”

Hannah Liu: selected work
12.4k
followers
9.8k
typical views per post
1.1k
typical saves per post
11.3% of views saved
4.1%
engagement, last 30 days
likes, comments and saves against followers

About

Hannah writes and films about the people behind Sydney cafes, bakeries and markets. Most of her work starts before opening time, with the person who actually makes the thing. She books a few brands each season and keeps her feed to places she has been back to twice.

How the content feels
  • documentary
  • warm
  • unhurried
What they make
  • coffee
  • bakery
  • markets
Where they work
  • inner west
  • eastern suburbs
  • city

Selected work

In their words

  • A slow pour of cold brew at a Surry Hills roaster, shot close on the drip and the steam.

    coffee · process · surry hills

    78 out of 100, above their usual
  • Sunday market haul laid out on a linen cloth, with the stallholders named in the caption.

    markets · seasonal · makers

    52 out of 100, about their usual
  • A bakery opening at 5am, the first tray of croissants out of the oven.

    bakery · early morning

    34 out of 100, below their usual

Latest posts

  1. Instagram8 Oct 2026

    The cold brew at a Surry Hills roaster, poured the slow way, with the roaster explaining why they stopped using ice.

    11.2k views · 640 likes · 210 saves · 38 comments
    View on Instagram ↗
  2. Instagram3 Oct 2026

    Sunday at Marrickville markets: who is selling what, and the one stall worth queueing for.

    8.9k views · 410 likes · 133 saves · 22 comments
    View on Instagram ↗
  3. TikTok27 Sept 2026

    First croissants out at 5am, no talking, just the sound of the oven.

    24.3k views · 1.9k likes · 61 comments
    View on TikTok ↗

The audience

Main age group
25-34
Gender
Women 71%Men 26%
Top places
  • Surry Hills22%
  • Newtown14%
  • Marrickville11%
  • Paddington8%

Working together

Rate per post$1,200
Minimum per brief$800

Prices are in Australian dollars. Booked through Scrye, the brand's card is held when the contract is signed and charged when the work is approved.

Connected: Instagram @sample.profile and TikTok @sample.profile, last read 12 Oct 2026. Figures, audience and rates are as the creator reports them.

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Sydney food creators first

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