HOW IT WORKS

From brief to campaign
in five steps.

Write in plain prose. Scrye reads every creator. You get ranked picks with evidence. Sign in-app, deliver, and pay automatically.

For brands
For creators
Step 1

Write your brief in plain prose.

Describe your campaign like you're explaining it to a person. No dropdowns, no keyword tags, no character limits.

Scrye reads briefs the way a human would — looking for tone, intent, and the things you didn't say directly.

scrye.co/brief/new
DraftCold-Brew Launch · Draft-441
§01 Product
Pan & Stone slow-drip cold brew. Brewed 18 hours, inner-west roastery. Canned, clean label. Launching June 2026. We want content that shows the process — bean, roastery, morning ritual.
§02 Audience
Inner-west, Surry Hills, North Bondi. The person who reads the origin label on the bag. Specialty-curious, not mainstream cold-brew.
§03 Voice
If the content could have been made without us paying for it, that's the right tone. No pack shots. Show the bean, the roastery, the morning.
2
Scrye reads it· Scroll or click Next to continue
Step 2

Scrye reads your brief, then every creator.

It reads the whole creator pool looking for evidence. Takes about 30 seconds.

Matches on tone, not hashtags. It's looking at what creators actually made — not how they self-described.

scrye.co/brief/441/reading
“Show the bean, the roastery, the morning. No pack shots.” — Cold-Brew Launch
Reading in progress
Scoring 55 creators
Brief parsed
22 creators scored
Reading @hannaheats portfolio…
·Compiling top picks
3
Get a reading· Scroll or click Next to continue
Step 3

You get a reading — ranked picks with evidence.

A shortlist with written cases for each pick. Every recommendation has cited posts linking back to your brief.

No black-box scores. No mystery. You can see exactly why each creator was picked and decide for yourself.

scrye.co/brief/441/reading
Reading · 7 picks · Cold-Brew Launch
HL
Hannah Liu@hannaheats
68% Sydney · inner-west specialty · $510/post

Three unsponsored cold-brew posts this summer, all with origin-tracing copy and 8%+ save rates.

91
MK
Marcus K@marcuseats
61% Sydney · Marrickville · $490/post

Documentary-style cafe content, single-origin focus, process-first captions.

84
JL
Julia Lin@julialinstyle
54% Sydney · inner-west · $450/post

Food writer turned creator, journalist’s patience, 11.4% save rate.

77
4
Engage & sign· Scroll or click Next to continue
Step 4

Engage a creator. Sign in-app.

Pick a creator from your reading. Negotiate the rate on-platform. Both parties sign in-app.

No PDFs. No email threads. No back-and-forth outside the platform. The contract lives in Scrye.

scrye.co/contract/eng-091
Cold-Brew Launch × Hannah Liu
Pan & Stone Beverages · @hannaheats
Agreed rate$510 / post
Deliverables2 Reels + 1 Story
Due date15 June 2026
Usage rights3 months owned channels
Brand signed ✓
Adam C.
Creator
Hannah L. pending…
5
Deliver & pay· Scroll or click Next to continue
Step 5

Content delivered. Payment releases.

The creator uploads their content. You review and approve. Payment clears from escrow automatically.

No invoice. No chasing. The moment you click approve, the creator gets paid.

scrye.co/engagement/eng-091
Hannah Liu · Reel #1
Awaiting review
0:47

Eighteen hours. That's how long Pan & Stone let their cold brew drip. Shot at the Newtown roastery at 6am, no staging.

Held in escrow
$510.00
Releases on approval →

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